The company's visual identity includes a whole range of visual signs and materials related to the company's image. Visual identification includes the following elements:
- company or brand logo, basic, simplified, vertical, monochrome and achromatic, set of company colors,
- typography including typefaces appearing in the logo, in company documents and on websites,
- drafts of company documents: letterhead, invoices, price lists and other documents,
- business card designs,
- designs of offer folders,
- designs of advertisements, press ads, catalogs and banners,
- website design,
- identification of social media accounts and graphics for social networks.
The visual identification system is included in the brand book.
An extension of visual identification is an external identification system, including:
- signboards and coffers,
- marking company vehicles,
- information plates for offices,
- marking employees' clothes,
- company gadgets,
- exhibition materials.
Additional elements of visual identification that support brand identification are advertising gadgets.
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